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The molecule behind cellular energy — and why it declines with age
NAD+ (Nicotinamide Adenine Dinucleotide) is a coenzyme present in every living cell. It's central to energy metabolism, DNA repair, and the regulation of proteins called sirtuins — which are directly linked to healthy ageing and longevity.
The problem: NAD+ levels drop significantly as we age. By 50, most people have roughly half the NAD+ they had at 20. This decline is associated with reduced energy, slower recovery, declining cognitive clarity, and accelerated cellular ageing.
This formula provides NAD+ alongside three complementary antioxidants — Vitamin C, Alpha Lipoic Acid, and CoQ10 — that support cellular protection and energy production across multiple pathways simultaneously.
"The main ingredient I am interested in is the NAD+, which has gained a lot of promising research over the years — certainly one I plan to continue taking for its apparent anti-aging benefits on a cellular level."
— Ben M ★★★★★ Verified Amazon purchase
What's in this formula and why
NAD+ — Cellular energy & longevity
NAD+ fuels the mitochondria (your cells' energy generators), supports DNA repair mechanisms, and activates longevity-associated proteins. Levels decline with age, stress, alcohol, and poor sleep — supplementing with a precursor helps restore what's lost.
Alpha Lipoic Acid (175mg) — Whole-body protection
Unusually, ALA works in both water and fat-soluble environments — meaning it can neutralise free radicals across a wider range of body tissues than most antioxidants. It also regenerates other antioxidants, including Vitamin C and E, extending their activity.
Vitamin C (350mg) — Immune defence & collagen support
A cornerstone antioxidant that protects cells from oxidative damage, supports collagen formation for skin integrity, and contributes directly to immune resilience. At 350mg, this is a meaningful therapeutic dose — not a token amount.
Coenzyme Q10 (100mg) — Heart, muscle & mitochondrial support
CoQ10 is essential for ATP production — the energy currency of every cell. It's concentrated in the heart and muscles, and naturally declines with age (and with statin use). At 100mg, this is a dose with clinical relevance.
This formula is designed for you if...
✦ You're in your 30s, 40s, or 50s and want to actively support healthy ageing from the inside
✦ Your energy has declined — not dramatically, but noticeably — over the past few years
✦ You're aware of NAD+ research and want a formula that actually includes it at a relevant dose
✦ You recover more slowly than you used to after exercise, illness, or a poor night's sleep
✦ You want one supplement that covers antioxidant defence, cellular energy, and longevity support — rather than buying four separate products
What's in the bottle
Contents: 60 vegan capsules (one month's supply)
Key ingredients: NAD+, Vitamin C 350mg, Alpha Lipoic Acid 175mg, CoQ10 100mg
Suitable for: Vegans and vegetarians
No artificial fillers or unnecessary additives
Made in the UK to GMP standards
Recommended dose: 2 capsules daily with water
Frequently Asked Questions
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No. While it's especially valuable from the mid-30s onwards as NAD+ levels begin to decline, anyone experiencing low energy, oxidative stress from a busy lifestyle, or wanting to invest in long-term health will benefit. Many of our customers in their 30s use it proactively.
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Yes — this is a complementary product to both. Laura recommends it alongside Magnesium for an ongoing daily wellness protocol after an initial gut cleanse.
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Antioxidant and NAD+ support tends to be cumulative. Most people notice improvements in energy levels and mental clarity within 3–4 weeks of consistent use. Benefits compound with continued supplementation.
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They're related but not the same. Niacin is a precursor to NAD+ but requires additional conversion steps. This formula includes NAD+ directly, which is more efficiently used by the body.
Want to understand the science?
Blog postNAD+ is gaining serious attention in longevity research. Naturopath Laura Woodley explains what it is, why levels decline with age, and how to support them.
